Lead Generation
Connect enquiries to the next client conversation.
Structured campaigns, funnels and follow-up systems designed to create a more consistent flow of qualified enquiries. We agree the offer, lead ownership and reporting before activation.
The problem
Great at your job. Starved of consistent enquiries.
Most service businesses don't have a delivery problem — they have a pipeline problem.
Feast-or-famine pipeline
One month you're flat out, the next your calendar is empty. Referrals alone can't be forecast.
Leads that never qualify
Wrong service, wrong budget, wrong timing. Hours go into conversations that were never going to convert.
No time to market
You're servicing clients, not building funnels. Marketing gets pushed to 'next quarter' forever.
Ad spend with nothing to show
You've tried agencies and boosted posts. Money out, no tracked appointments in.
What we do
Advertising is only one part of the system
The offer, the capture process, how fast you respond and how well you follow up all affect the result as much as the ads themselves.
Meta and Google advertising
Campaigns built around the enquiry you actually want, with Google used where search demand justifies it — not vanity clicks.
- Creative and copy written for your offer
- Ongoing optimisation against enquiry quality
- Cost-per-enquiry and cost-per-appointment tracking
Lead forms, landing pages and funnels
Landing pages, VSL funnels, qualification questions and booking flows that filter out poor-fit enquiries before they reach your diary.
- Conversion-focused landing and VSL funnels
- Qualification logic
- Calendar booking
CRM capture and enquiry notifications
Every enquiry lands in your CRM and the right person is notified. Follow-up is configured around the enquiry request, contact permissions, replies, bookings and opt-outs.
- CRM build and migration
- Instant enquiry notifications
- Replies, bookings and opt-outs recorded
Nurture, SMS and email follow-up
Structured SMS and email follow-up for enquiries who don't respond straight away. Human handling takes over as soon as the person replies.
- Agreed follow-up sequence
- SMS and email workflows
- Opt-out handling built in
Reporting and review
Reporting is agreed with you before activation and covers enquiries, contact outcomes and booked conversations. We don't guarantee lead volumes, acquisition costs, revenue or business outcomes — we commit to the work, the reporting and the adjustments.
How it works
From enquiry to an agreed next step.
Discover
We review your current enquiry flow, response capacity and what a good lead looks like for you.
Design
We agree the offer, campaign structure, qualification criteria, lead ownership and reporting before anything goes live.
Build
Campaigns, funnels, CRM capture and follow-up are built and tested. We agree your launch date once access, materials and approvals are in place.
Improve
We review the agreed reporting together, adjust what isn't working and scope further work.
Pricing
Straightforward plans. No surprise invoices.
Management fees below. Ad spend is paid directly by you and stays in your account.
Launch
+ GST
For solo operators starting structured paid lead generation.
- One core campaign (Meta or Google)
- Landing page + booking funnel
- Lead capture & SMS follow-up
- Monthly reporting call
Growth
+ GST
For teams that want multi-channel campaigns and a fuller enquiry process.
- Multi-channel campaigns
- Full funnel + VSL + qualification quiz
- CRM build & automation suite
- Live dashboard + fortnightly strategy
Partner
A scoped done-for-you build for multi-office groups and networks.
- Scoped done-for-you build — campaigns, funnels, CRM & enquiry handling
- Optional AI-assisted follow-up, scoped and reviewed with you before use
- Dedicated strategist + custom reporting scoped with you
- Multi-location campaigns, team training & call guides (scoped)
FAQ
Questions, answered
Want a more consistent flow of enquiries?
Tell us what you sell and who you want to reach, and we'll tell you what a sensible starting campaign looks like.